Introduction to the Healthcare Industry
This introductory module will provide an overview of the industry with specific reference to the role of business development. The module includes units on the structure and dynamics of the industry, R&D and drug discovery and development including basic regulatory concepts. It addresses company strategies and the external factors which impact on the industry’s future.
 

Business Development Operations
This module will cover the key operational areas within business development and licensing. There are units on portfolio management, due diligence, project management and deal implementation. This unit also focuses on technology transfer issues and the role of alliance managers.
 

Financial Modelling in the Pharmaceutical Industries
The finance module will cover basic financial concepts and the key tools required for financial modelling of deals. The other units in this module will include valuation techniques, building sales forecasts, current deal trends and the management of risk.
 

Legal Issues in Business Development Contracts
This module covers the key legal aspects required to support the negotiation and conclusion of agreements in business development. The unit will cover all type of agreements as well as fundamental issues such as product development, marketing, performance, competition law and product liability.
 

Negotiation and Interpersonal Skills
This module will address the development of the interpersonal skills required for successful pharmaceutical business development. Particular emphasis will be placed on developing negotiation and communication skills and expertise. Units will cover organisational cultures and behaviour; national and corporate cultural issues will also be addressed.
 

Marketing and Commercialisation
This module will cover all aspects of national and international commercialisation of products and technologies. Starting with market intelligence, other units will address competition, pricing, generics, parallel imports and marketing strategies.
 

Intellectual Property Rights
This module covers all aspects of Intellectual Property rights. Although more emphasis may be placed on patents and know how, the module includes trade marks, trade secrets, design and copyright.
 

Research & Development and Manufacturing
This module covers the business development issues arising from both the R&D and manufacturing areas of operation. This includes a review of the business development deals from research alliances, supply agreements and outsourcing.